When Life Gives You Lemons, Make Lemonade – And Market It!

Wednesday, April 24

3:00PM - 4:00PM Eastern (12:00 PM-1:00 PM Pacific)

Event Type



As the selling season begins to bloom, you need to be certain your trees are watered and fertilized and ready for growth! Matt and his guests, including Crystal Williams of Lemon Seed Marketing, discuss the importance of marketing, advertising, and reaching out to every potential customer possible. Marketing can be a crucial key to growth in your business, and you’ll learn how.

Complimentary Registration


Matthew Bratsis

Vice President, Contractor Services

As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.