You Own Your Customer Experience, Make Sure It’s Great!

Tuesday, July 23

3:00PM - 4:00PM Eastern (12:00 PM-1:00 PM Pacific)

Event Type



Your customer experience is happening, whether you choose to participate or not. And it can be an enormous driver of success and profitability in your business – or it can crush you.

In this episode, we welcome Power Selling Pros founder and customer service expert Brigham Dickinson to discuss the customer experience. He’ll lay out proven strategies and must-dos to give your customers the best experience in your market.

Complimentary Registration


Matthew Bratsis

Vice President, Contractor Services

As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.

Brigham Dickinson

President, Power Selling Pros

Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating Wow! experiences over the phone. Brigham started Power Selling Pros in 2009 when he saw that call handlers needed assistance to consistently convert calls to bookings. As a result, Dickinson answered the need and created the Power Certification Program to effect change in his industry’s call centers in the United States, Canada, and Australia. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world-class customer experience. The program guarantees that contractor call-handling teams will book at least 85 percent of their calls and wow more customers.

Dickinson’s company holds teams accountable with a combination of online training, call monitoring, regular one-on-one phone-based coaching, and in-person training.

Eric Gude

National Sales Director

Eric Started with EGIA as a Regional Director in Sept 2019. In his current position Eric manages the Contractor Services team that includes dealer and distributer training, dealer onboarding and customer service. Eric came to EGIA with over 25 years of Banking, business development and finance experience mostly at American General Finance/One Main where he held various positions of management.

Eric holds B.A. degrees in Economics and Political Science from The University of Maryland- Baltimore County, as well as a Masters of Business Leadership from William Penn University.