Wednesday, November 18
3:00PM-4:00PM Eastern (12:00 PM-1:00 PM Pacific)
Webinar

As energy costs rise heading into winter, homeowners are looking for ways to keep monthly bills under control without sacrificing comfort. For contractors, that creates an opportunity to help customers understand the long-term value of upgrading to higher-efficiency equipment.
In this episode of Matt Chatts, Matthew Bratsis and the OPTIMUS team sit down to explore how to position high-efficiency equipment as a smarter long-term investment for customers. Learn how better-performing equipment can help reduce energy use, how rebates and buydowns can make upgrades more affordable, and how contractors can turn efficiency into a stronger sales and customer-experience strategy. Help customers spend less to stay comfortable while creating more opportunities to move higher-efficiency equipment.
Matthew Bratsis
As Sr. Vice President of International Operations and Finance Solutions, Matthew is responsible for all lending and finance operations within EGIA. As the founder and creator of OPTIMUS, Matthew used his 30+ years of experience in the industry, his understanding of the contractor process, and a non-stop creative passion to streamline and simplify payment solutions for virtually every contractor. Working directly with lending and affiliate partners, Matthew and his team strive to develop cutting-edge payment and promotional offerings for EGIA’s vast contractor base across all of North America. Soon, Matthew and his team expect to branch out across the big pond, looking towards Australia and other international markets.
After attending Virginia Commonwealth University, with a B.S. in Psychology, Matthew started his journey in finance and customer experience in 1995. He began at American General Finance, followed by stops at Equity Lending, Greensky and Renovate America.
Ben Middleton
Benjamin Middleton has been involved in the HVAC industry for 25+ years and has enjoyed seeing the industry from many different perspectives. Ben has served as a comfort advisor, installer, service technician and business owner on the contracting side. He has owned his own HVAC business consulting organization and worked on the manufacturer and distribution side as a territory sales manager, business consultant, and national sales training manager.
Ben holds certificates in advanced conflict resolution and SHERPA executive coaching.
Through these experiences Ben has always strived to create the win for every party involved in the transaction. Ben brings this perspective to every aspect of training that is developed and brought to you through the Daikin, Goodman, and Amana brand strategic training vendors.
Ben lives with his wife and two children in Katy, TX where he serves as the National Sales Training Manager for Daikin, Goodman & Amana brands.