AI and the New Rules of Consumer Behavior
Thursday, November 20
3:00PM-4:00PM Eastern (12:00 PM-1:00 PM Pacific)
Event Type
Webinar
Description
Artificial intelligence is reshaping the way people think, act, and make decisions and contractors are feeling its impact. From how consumers search for services to the way teams operate internally, the ripple effects of AI can’t be overstated.
Join Matthew Bratsis and the OPTIMUS team as they sit down with Tersh Blissett and Josh Crouch to unpack the rapid developments in AI and what they mean for human behavior. Together, they’ll explore how these shifts affect contractors directly, from customer expectations to business operations and how you can leverage tools like smart financing to stay competitive in a changing marketplace.
Presenters
Matthew Bratsis
Vice President, Contractor Services
As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within EGIA. As the founder and creator of OPTIMUS, Matthew used his 30+ years of experience in the industry, understanding of the contractor process and non-stop creativity to streamline and simplify payment solutions for virtually every contractor. Working directly with lending and affiliate partners, Matthew and his team strive to develop cutting edge payment and promotional offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.
After attending Virginia Commonwealth University, majoring in Psychology, Matthew started his journey in finance and customer experience in 1995. He began at American General Finance, followed by stops at Equity Lending, Greensky and Renovate America.
Tersh Blissett
Founder and Co-Host, Service Business Mastery Podcast
Tersh Blissett is the founder and co-host of the Service Business Mastery podcast with over 160,000 monthly listeners. He helps listeners achieve excellence, innovation, and leadership in their businesses.
As a figure recognized among the Top 40 Under 40 in the HVAC-R industry by The News, he leverages his accolades to positively influence the sector that has bolstered his career and familial well-being. His entrepreneurial drive spawned successful ventures such as Service Emperor HVAC, Plumbing & Electrical, and TriStar Heating, Air Conditioning, Plumbing & Electrical.
Josh Crouch
Co-Host, Service Business Mastery Podcast
Meet Joshua Crouch, a luminary in the digital marketing sphere and co-host of the Service Business Mastery podcast. As the driving force behind Relentless Digital, Joshua has set his sights on mastering the local online market with an unstoppable force, achieving notable 7-figure success and garnering accolades for his unwavering dedication to client satisfaction.
His varied roles as Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing have enriched his expertise, allowing him to navigate and influence every facet of the business landscape effectively.