Spinning the Web of Truth. Separating Fact from Fiction in Your Online Presence

Tuesday, November 21

3:00PM - 4:00PM Eastern (12:00 PM-1:00 PM Pacific)

Event Type



With the Holidays approaching, now is the perfect time for contracting businesses to ramp up their marketing efforts and connect with their customer base effectively. In this episode of Matt Chatts, we emphasize the significance of digital marketing practices in ensuring a successful 2024 for your contracting business.

Joined by Gary Elekes from iMarket Solutions, we will explore best practices and must-do processes that will empower you to engage potential customers, promote your services, and even enable customers to get prequalified for financing before you visit their home.

During this powerful webcast, you’ll gain key takeaways that will revolutionize your digital marketing strategies and bolster your contracting business’s growth. Key highlights include:

  • Creating an Engaging Online Presence: Learn how to build a compelling online presence that captivates potential customers and conveys your unique value proposition effectively.
  • Harnessing the Power of Social Media: Explore social media best practices to expand your reach, engage with your audience, and foster customer loyalty.
  • Optimizing Website for Lead Generation: Discover the importance of a well-optimized website in driving lead generation and conversions. Learn how to create an intuitive user experience that encourages customers to explore your financing options.
  • Building Trust with Online Reviews: Understand the impact of online reviews and testimonials on your business’s reputation. Learn how to encourage positive reviews and address any negative feedback effectively.
  • Streamlining Financing Prequalification: Explore innovative ways to integrate financing prequalification into your digital marketing strategy, offering convenience and value to your potential customers.

Prepare your contracting business for a prosperous 2024 by embracing the power of digital marketing to engage customers, enhance your financing processes, and achieve unparalleled success in the digital era. Don’t miss this invaluable opportunity to shape the future of your company – click the button to register for the November 21st web show today!

Complimentary Registration


Matthew Bratsis

Vice President, Contractor Services

As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.

Gary Elekes

Gary Elekes is a serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web-based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting iMarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master’s Degree in Business and Finance.