Overcoming Customer Objections

Tuesday, October 22

3:00PM - 4:00PM Eastern (12:00 PM-1:00 PM Pacific)

Event Type

Webinar

Description

Customer objections are not a bad thing. They can offer you an opportunity to get clearer information while understanding and aligning with a customer’s thoughts and needs. And one of your most powerful tools in overcoming and learning from objections can be finance.

In this month’s episode, Matt and our experts discuss the key meaning behind many objections, and how to utilize these flash points to improve your overall customer purchase experience.

  • What are the most common objections, and what do they mean?
  • How can objections be used to improve the consumer-contractor relationship?
  • How can offering payment solutions and embracing purchase options affect your overall customer experience?

Complimentary Registration

Presenters

Matthew Bratsis

Vice President, Contractor Services

As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.

Claire Degenhardt

GreenSky

Claire Degenhardt has over 17 year’s sales experience in the home improvement industry. She was previously in Cincinnati Ohio where she helped to grow a startup franchise organization to a multi-million-dollar company which sold in 6 years. Recently moved back to Cincinnati prior to that she was in Southern California/ Southwest Office.

Claire started with GreenSky January 2017, and currently works with GreenSky merchants assisting them with growing their business, while increasing profit margins. Her strategy is to work with the owners and their team to implement a plan to help close more deals and increase average tickets by using financing as a closing tool.