Tuesday, September 24
3:00PM - 4:00PM Eastern (12:00 PM-1:00 PM Pacific)
Webinar
This month, the team tackles one of the most urgent topics in our (or any) industry at the moment: artificial intelligence. How is it impacting your business? Your customers? Your bottom line?
Matthew is joined by Colleen Keyworth of Online-Access marketing agency, as well as contracting business owner and AI expert Tersh Blissett, as the group dives into a can’t-miss conversation on the intersection of AI, marketing and financing.
Matthew Bratsis
As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.
Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.
Colleen Keyworth
Colleen Keyworth is a prominent figure in the HVAC industry, serving as the Director of Sales and Marketing at Online-Access Inc., a Michigan-based web marketing company specializing in HVAC. With deep roots in the industry through her family’s HVAC and plumbing business, she possesses a profound understanding of the contracting landscape and the realities contractors face in running a profitable business. Her dedication to enhancing digital marketing strategies for HVAC contractors has established her as recognized figure in the field. As an advocate for diversity and inclusion, Colleen holds distinguished roles such as the current President of the International Network for Women in Cooling (INWIC) and a notable past president of Women in HVACR (WHVACR), where she served on the board for nine years. These positions underscore her commitment to forging pathways for women within the HVACR community. Her achievements have been recognized widely, evidenced by her inclusion in the ACHR News 2019 ‘Top 40 under 40’ in the HVACR Industry and receiving Service Nation’s “Woman of the Year” award in 2020. Beyond her executive roles, Colleen is an influential speaker and writer, sharing her insights on industry challenges, effective marketing strategies, and the significant role of women through various platforms, including podcasts and articles. Her work extends to her board position with the Southeast Michigan Air Conditioning Contractors Association, further demonstrating her dedication to advancing the industry. Colleen Keyworth’s leadership, advocacy for women, and marketing acumen have made her a respected and inspiring figure in the HVACR community.
Tersh Blissett
At the forefront of Tersh Blissett’s life is his beloved family. Married to the love of his life, Julie, and a proud father to four amazing children, Tersh cherishes the moments of joy and discovery shared with his family. These personal relationships are the foundation upon which he builds his professional and community endeavors, infusing his work with a sense of purpose and love.
Introducing Tersh Blissett, a trailblazer in the realm of home service industry innovation and the founder and co-host of the Service Business Mastery podcast. Since its launch in 2017, along with his co-host Josh, Tersh has been instrumental in evolving the podcast into a vital source of insight, propelling over 160,000 monthly listeners toward achieving excellence, innovation, and leadership in their businesses.
Tersh’s path is marked by unwavering dedication, profound gratitude, and an ambition to uplift and inspire. As a figure recognized among the Top 40 Under 40 in the HVAC-R industry by The News, he leverages his accolades to positively influence the sector that has bolstered his career and familial well-being. His entrepreneurial drive spawned successful ventures such as Service Emperor HVAC, Plumbing & Electrical, TriStar Heating, Air Conditioning, Plumbing & Electrical. With his leadership, Service Emperor has set a benchmark for exceptional customer service and satisfaction within the coastal empire of Savannah, GA.
Beyond his business achievements, Tersh is revered for his integrity, benevolence, and excellence. His tenure with the Air Force’s 165th ASOS Special Operations Unit’s Tactical Air Control Party (TACP) has imbued him with a profound commitment to his community. His presidency at the Small Business Chamber of Savannah and his contributions to the boards of Savannah Buy Local and the Leukemia & Lymphoma Society of the Low Country underscore his dedication to service and community involvement.
Tersh, alongside Josh, is not only a visionary in business but also a distinguished speaker, frequently addressing the significant role of automation tools and AI in enhancing the efficiency of skilled trades businesses. Their collective wisdom provides a holistic view on attaining operational efficiency and innovation.
Emphasizing the value of relationships in both personal and professional spheres, Tersh, together with Josh, advocates for a culture of continuous learning and development. They offer resources for professional growth at www.kit.co/tersh/reading-for-success/.
As a beacon of innovation and compassionate leadership in the home service industry, Tersh Blissett, together with Josh, invites you to join their journey through the Service Business Mastery podcast. Embark on a path filled with passion, purpose, and prosperity, guided by the insights of two industry stalwarts dedicated to fostering success through collaboration and innovation. Follow their journey on social media @tershblissett & @ServiceBusinessMastery and engage in the enriching experiences