Objections are a Good Thing! Embrace the Opportunity and Learn to Overcome

Thursday, September 28

3:00PM - 4:00PM Eastern (12:00 PM-1:00 PM Pacific)

Event Type



As a contracting business owner, you understand that offering financing options for home improvement projects is essential to attract more customers and boost revenue. However, customer objections have always been viewed as the enemy of sales. They’re NOT. Understanding that objections create engagement, conversation and improvement can be a vital ingredient to your success. Les us show you how.

In this month’s Matt Chatts web show, we welcome sales and contracting business expert Weldon Long to delve into these challenges and explore how to overcome them effectively. By sharing real-life examples and drawing from their extensive expertise, the group will shed light on the significance of cultivating the right mindset to tackle these challenges head-on.

During this episode, you will learn actionable strategies to leverage financing options in your favor, turning hesitant prospects into loyal, enthusiastic customers. Key takeaways include:

  • Adopting a Positive Mindset: Learn how cultivating a growth-oriented and optimistic mindset can help you navigate challenges with confidence and resilience.
  • Empathizing with Customer Concerns: Learn how to understand your customers’ fears and hesitations regarding financing, and discover ways to address them with empathy and clarity.
  • Effective Communication: Master the art of explaining financing terms and benefits in simple language, empowering customers to make well-informed decisions confidently.
  • Building Trust and Credibility: Explore methods to build trust with potential clients, emphasizing the legitimacy and value of your financing offerings.
  • Converting Objections into Opportunities: Turn customer objections into opportunities for education, guiding customers through the financing process and enhancing their overall experience.

By implementing the strategies shared in this episode, you’ll be better equipped to overcome obstacles, improve customer experience, and expand your revenue through successful financing integration. Don’t miss this opportunity to transform your contracting business – click the button on this page to register for the September 28th Matt Chatts web show today!

Complimentary Registration


Matthew Bratsis

Vice President, Contractor Services

As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.

Weldon Long

Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazine’s Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation’s most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Channel, First Business Network and Chicago’s Very Own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a bachelor’s degree and an MBA in Management. He is honored to have served some of America’s finest companies, including FedEx, The Franklin Covey Organization, Tom Hopkins International, Dex Media, Wells Fargo Bank, Pre-Paid Legal Services, Direct Energy/Clockwork Services, Mitsubishi Electric, Rheem, Goodman Manufacturing and the Carrier/Bryant Corporation.