AI and the New Rules of Consumer Behavior
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Matt Chatts
Author: | November 20th, 2025

AI and the New Rules of Consumer Behavior

November's episode of Matt Chatts is now available to stream!

Artificial intelligence is reshaping the way people make decisions and contractors are already feeling the impact. Consumers are researching differently, comparing options faster, and expecting flexible payment choices at every step. In an AI-driven marketplace, the contractor who pairs smart automation with fast, seamless financing is the one who wins the job. If you’re only thinking about technology and not thinking about financing, you’re already behind.

In our most recent episode of Matt Chatts, now streaming free, Matthew Bratisis and the OPTIMUS team sat down with Tersh Blissett and Jen McKee to break down how AI is reshaping consumer behavior and contractor workflows. Together, they explored how these shifts affect contractors directly and how you can leverage tools like smart financing to stay competitive in a changing marketplace.

Click below to stream the latest episode and learn how these trends, and the tools to finance them, can help you deliver more value and grow your business.


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