March's episode of Matt Chatts is now available to stream!

Is your marketing really driving long term growth? Hear straight from the source how to go beyond the vanity metrics to discover what truly moves the needle — and how contractors can make smarter decisions about where to invest their time and money.

In our most recent episode of Matt Chatts, Matthew Bratsis and the OPTIMUS team sat down with Zach Wilson, Chief Marketing Officer of Lokal, for an in-depth conversation on the importance of systematic processes and procedures to track what actually drives growth in the HVAC industry. Together, they break down how contractors can build clarity around performance, implement measurable systems, and create a framework that supports confident, data-backed decision-making.

Click below to stream the latest episode to start idenfitying what drives sustainable growth and scale with purpose.