After the show, one contractor from Ohio asked:

"I need to know how to get customers approved for financing consistently."

Host Matthew Bratsis began by explaining that lenders have been denying financing for more customers across the board. "Lenders only have two levers to pull to counterbalance what's going on with the economy," explained Bratsis. "Lenders can either raise their interest rates, which they have done, or they can start lowering their approval rates."

"If you're just using a prime lender, you're going to see a difference in your approval rates," asserted Bratsis. "Using OPTIMUS, you should not have any problems, since we are the only program with approval rates at 93%."

However, Bratsis explained that contractors using OPTIMUS need to make sure they are offering all levels of financing to their customers by prequalifying them before they even get to the home. Many contractors are under the illusion that they only offering prime and near-prime financing, because most of their customers fall into those two categories. In reality, offering all three levels with OPTIMUS is the only way contractors are going to see approval rates approaching 93%.

"Our subprime does some amazing things to get customers approved for a loan," explained co-host Donna Decoster. Bratsis chimed in one last time as well, saying, "And some of our contractors that are using our subprime solution are seeing gobs of growth just because of that."

'Matt Chatts' is a contractors' best resource for staying informed in the world of contractor financing. All contractors are invited to join Matthew Bratsis, Donna Decoster and their guests to interact and ask questions about the often confusing world of financing in the pursuit of better customer payment solutions.

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