HVAC repairs and replacements are expenses customers are rarely prepared for and typically come with a high price tag. If your customer is not one of the 31% of consumers that have more than $5000 in savings, not having options for them can feel like a tunnel with no end. These situations are why offering financing to your customers in 2023 has become essential to your business.

Traditional Financing options can give your customers who qualify comfort by offering an affordable monthly payment instead of paying the full price up front. By offering these options, contractors benefit with a boost in sales, higher ticket items, and an increase in average sales size.

According to the National Distribution of FICO Scores, 60% of homeowners qualify and benefit from this solution.

However, there is another 40% of consumers left with that hopeless feeling.

Almost half of homeowners are unable to qualify for traditional financing due to a not-so-great credit situation, and with 57% of consumers having less than $1000 in savings, you are potentially losing 40% of consumer sales due to not having alternative solutions.

Using OPTIMUS with the Microf Lease-to-Own option allows your customers to buy the HVAC system they need regardless of their credit score.

All they need to do is apply!

Using your OPTIMUS Platform with the Microf option is the key to offering every customer a solution by giving you the ability to go beyond traditional financing. All in ONE place.

OPTIMUS’ quick and effortless application process finds what options are available within minutes and offers alternative financing for your customers with damaged credit.

Microf’s pay-as-you-go solutions offer your customers:

• 36-84 Month Terms*
• Up to 15K Approvals for HVAC
• Up to 8.5K Approvals for Tankless Water Heaters
• Up to 4K Approvals for Tank Water Heaters
• Early Purchase Options

All with NO Contractor Cost, and funding in 24-48 Business Hours.

You have immediate access to Microf and more through your OPTMUS portal and is available 24/7.

If you’re not an OPTIMUS dealer and would like to learn more and enroll in the industry’s fastest and most dependable consumer financing platform, click here now!

For existing OPTIMUS platform contractors with any questions or training needs on how to offer Microf’s Lease-to-Own program, please contact Microf’s Account Manager Team at AM@microf.com or give us a call at 855-498-8200.

Hannah Coptsias is the Sales and Marketing Manager at Microf LLC and has over 7 years in HVAC financing and leasing experience. In her previous roles at Microf, Hannah has focused on developing the current Microf Contractor base, alongside growing the contractor network through the implementation of financing. Hannah’s experience has been key in giving her the insight that has allowed her to excel in her current role by creating sales, management, and marketing strategies to support her team.