A robust online presence builds consumer trust and credibility and makes your business more easily discoverable. Younger generations are more and more online, and their methods for finding services are following suite. Instead of phoning a friend and asking them who they had install their HVAC system, its more likely that they will search online for businesses and compare them based off of each business's online presence. The best presence is most likely to be seen as a quality brand, regardless of the level of the actual service. Therefore, even if a company has the best service and cheapest rates possible, they still need to have an online presence that promotes their standard of excellence as well.

That's why on this month's episode of Matt Chatts, Colleen Keyworth of Online Access joins the show to give her expertise on building a powerful online presence that makes your business stand out to customers new and old. Understand the significance of digital marketing practices in ensuring a successful 2024 for your contracting business.

This episode of Matt Chatts started off with a poll question for attendees, asking how they felt about their online presence. The overwhelming response from each contractor was that they have a website, but nothing else beyond that that would help separate themselves from other businesses in their area.

"Maybe they do engage in social media, but that's really only one half of the equation," said Keyworth. Later in the Matt Chatts episode, Keyworth would go on to explain the full range of online tools that contractors can use to publicize themselves, many of them stretching far beyond personal social media or internet usage and into highly technical areas.

"It's good to know that they at least have a start on this," said Bratsis after the responses for the poll questions were revealed. "Now we just have to figure out a way to make that a little bit more efficient."

The poll question results indicated that most respondents (50%) report having a website without having much else in the way of an online presence, with the second-most respondents (40%) reporting that they engage in social media along with their website.

Watch the full episode of Matt Chatts "Spinning the Web of Truth: Separating Fact From Fiction In Your Online Presence" by clicking here. Or, register today for the next Matt Chatts episode here or sign up to have them delivered directly to your inbox.