After the show, one contractor from Arkansas asked:

"I need to know how contractors can learn more about offering financing."

Host Matthew Bratsis started by saying that whenever he gets this question, he always has the same solution: stop talking about finance.

Bratsis explained that from a contractor's perspective, viewing oneself as a financier or an affiliate of a big bank isn't useful when trying to serve a customer. Instead, it should be explained to customers that using a financing platform like OPTIMUS is about the same as using any other form of payment, like a credit card.

"What does your customer experience look like?" asked Bratsis. "Understand how people shop, and talk to them about how do they think they can sell more."

'Matt Chatts' is a contractors' best resource for staying informed in the world of contractor financing. All contractors are invited to join Matthew Bratsis, Donna Decoster and their guests to interact and ask questions about the often confusing world of financing in the pursuit of better customer payment solutions.

Click the buttons below to watch the most recent episode of Matt Chatts, 'How to Have Hard Conversations Necessary for Growth,' or register to watch the next our next episode live!